Der Rathskeller: 88 Years of German Food on Auburn Street
For generations of Rockford residents, you hardly needed to give directions to Der Rathskeller. You just said 1132 Auburn Street.
Der Rathskeller opened there in 1931, when Fred Goetz, a Wisconsin native of German descent, established a sausage shop and delicatessen on Rockford's North End. What began as a small neighborhood business grew into one of Rockford's longest-running and most recognizable restaurants, serving German food from the same Auburn Street location for 88 years.
The menu became part of the institution: sausages, sauerkraut, schnitzel, German potatoes, sandwiches and beer. By 2010, local tourism materials were still describing Der Rathskeller as a Rockford favorite where "German ancestry" showed through in both its lunch sandwiches and traditional family-style German dinners.
But Der Rathskeller was one of those Rockford places where the building, atmosphere and accumulated memories mattered almost as much as the food.
For roughly four decades, the restaurant was owned by former Rockford schoolteacher and principal Betty Giesen. Under Giesen, Der Rathskeller became firmly embedded in North End life. She added the restaurant's outdoor beer garden in 2009, creating another feature that would become closely identified with the place. When Giesen retired in 2016, her son Mike DuPre took over and operated Der Rathskeller for another three years.
And then there was the commercial.
For decades, Rockford radio listeners heard a polka-backed Der Rathskeller jingle performed in an exaggerated German accent by local radio engineer Chuck Ingle. The advertisement became so familiar that generations of Rockfordians could probably have recited the address without ever looking it up:
1132 Auburn Street.
And, inevitably:
Yah, yah, yah.
The commercial became one of those peculiar bits of shared Rockford culture — something meaningless to almost anyone from somewhere else but instantly recognizable to people who grew up here.
Like many old Rockford institutions, Der Rathskeller even accumulated a ghost story. Tales circulated that founder Fred Goetz occasionally returned to keep an eye on things in the basement. Whether Goetz ever actually punched in for the supernatural night shift is another question, but a restaurant doesn't stay in the same place for nearly nine decades without acquiring a few stories.
The original Der Rathskeller closed in December 2019 after 88 years in business. There was hope that the closing wouldn't be permanent, and new owners purchased the property the following spring. After extensive renovations, the restaurant reopened in October 2020 as Rathskeller Rockford.
The timing could hardly have been worse.
Opening a restaurant during the COVID-19 pandemic proved an uphill battle, and the revived Rathskeller closed in October 2021, just one year and 13 days after reopening. The Auburn Street building then sat vacant for more than three years.
But 1132 Auburn Street wasn't finished being a restaurant.
In 2024, the property was purchased by Barbara and Claudio Pennacchi. Their daughter Lia Pennacchi and her husband, chef Chase Williams, transformed the historic space into Plume, an upscale-casual restaurant specializing in the cuisine of Northern Italy, particularly the traditions of Emilia-Romagna, where the Pennacchi family has roots. Plume opened June 19, 2024.
Plume
The cuisine changed from German to Italian, but the new owners didn't try to erase what had come before them. Original Der Rathskeller artifacts, including an old liquor license and menu, were preserved as part of the building's story. The old beer garden became Plume's patio and spritz bar.
That's probably a fitting fate for one of Rockford's great restaurant addresses.
Restaurants disappear. Menus change. Owners retire. Signs come down. The places that survive longest aren't necessarily preserved exactly as they were.
Sometimes the building survives because somebody finds another reason for people to gather there.
More than 90 years after Fred Goetz opened his sausage shop and delicatessen, people are still going out for dinner at 1132 Auburn Street.
The food is Italian now.
But Rockford still knows the address.